Empowering Your Mission. Go Do Good (formerly Sulzer) is a brand communications firm that believes that a well-thought-out and well-executed brand communications platform can truly make or break an organization in today’s hyper-competitive and ever-changing world. Our firm was founded on the belief that we would set out every day to accomplish three primary objectives: build brands (listen), grow businesses (work hard), and as a result satisfy our client partners (deliver results).